The fashion industry is unique in other manufacturing sectors because it is largely governed by the same intent as its end product: change. What defines the fashion industry is based largely on the functions of designers, stores, manufacturers, seamstresses, tailors, technically skilled brokers, the press, publicists, salespeople (or “garmentos “), fitting models, runway models, sewing models, textile manufacturers, pattern makers and sketch artists. In the simplest terms, the fashion industry could be described as the clothing industry, but the important distinction between fashion and apparel would be omitted. Apparel is functional clothing, one of the basic needs of mankind, but fashion embraces its own prejudices of style, individual taste and cultural development.
Adapting to Consumer’s Wants
The notion of fashion as the only fulfillment of a need is gone because the modern apparel industry has its purpose in designing, producing, promoting and marketing styles on the basis of desire. It reflects the changing wishes of consumers to be defined by their appeal or, more commonly, to be accepted, which has changed throughout the history of fashion— from the iconic silhouettes referred to in the patronizing language of the early twentieth century, and which is evolving through an ever-changing lexicon of haberdashery. Changing styles always require changes throughout the industry, especially in the ever-specialized fields of manufacturing and merchandising, as well as through the promotion of designs and designers, extending their scope to what were known as “lifestyle brands “in the early 2000s, covering more than just fashion, the vernacular of fragrance, accessories, home furnishings, automobiles, etc.
Constant Innovations Through the Years
Even it is limited to the clothing manufacturing industry, its components have continuously adapted to the changes in fashion and the prevailing demands of consumers, whether for casual clothes or forms. In the meantime, new advances in tissue development, manufacturing and information management have become as important commodities like cotton and wool in the increasingly complicated and competitive field.